The Q1 loss of 200,000 subscribers is still reverberating within Netflix. While I doubt the co-CEOs (Reed Hastings and Ted Sarandos) will take any financial hit after their respective $ 34 million and $ 40 million salaries/stock, the company laid off most of their editorial Tudum team and shuttered much of its animation programming. In addition to firing people, Netflix has publicly stated that instituting a subscription tier that’s supported by advertisements is being considered. It doesn’t have to be like this, and these actions look like Netflix is actively working against itself.

The other night, I watched Captain Midnight’s video entitled Netflix Has to Change. This was a followup to his 2020 video The Fall of Netflix. Among many issues, he chalks things up to Netflix’s failure to adapt in a crowding field (especially regarding bingeing) and little to no marketing. The platform wore bingeing as a badge of honor because the longer time spent was the goal in an algorithm-based platform.

The Mary Sue