Published On: Sat, Apr 30th, 2022

Netflix Has Other Options Besides Inserting Ads and Cutting Talent

Henry Cavill as Geralt and Joey Batey as Jaskier the Bard in Netflix's The Witcher

The Q1 loss of 200,000 subscribers is still reverberating within Netflix. While I doubt the co-CEOs (Reed Hastings and Ted Sarandos) will take any financial hit after their respective $ 34 million and $ 40 million salaries/stock, the company laid off most of their editorial Tudum team and shuttered much of its animation programming. In addition to firing people, Netflix has publicly stated that instituting a subscription tier that’s supported by advertisements is being considered. It doesn’t have to be like this, and these actions look like Netflix is actively working against itself.

The other night, I watched Captain Midnight’s video entitled Netflix Has to Change. This was a followup to his 2020 video The Fall of Netflix. Among many issues, he chalks things up to Netflix’s failure to adapt in a crowding field (especially regarding bingeing) and little to no marketing. The platform wore bingeing as a badge of honor because the longer time spent was the goal in an algorithm-based platform.

The Mary Sue

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