As someone who didn’t grow up with money, I’m firmly pro-Lego knockoffs. In addition to their accessibility, other Lego-type materials have existed forever because people like to build things, including children. Also, Lego has become a brand like Google or Kleenex, where the word itself comes to reference many things that serve the same purpose. However, some things push the limits, and these knockoffs from the Mormon community are one such example.

Before getting into why these are so awful and offensive, let’s start with the name of the company— Brick’em Young. I see the first vision, okay. The brand is named after Brigham Young, the second president of the Church of Jesus Christ of Latter-day Saints (a.k.a. the LDS Church, a.k.a. the Mormon Church) and the most famous person associated with the religion. The former governor of the Utah territory is the reason the Mormon community grew into a large industry, and the state’s main (and infamous) university is named Brigham Young University (BYU).

The Mary Sue