Published On: Wed, May 25th, 2022

Everything Wrong (& Almost Right) With Juneteenth Ice Cream Now Canceled by Walmart

Mr. Krabs from Spongebob reclining on a pile of money. Looking at another dollar bill in his hands/claw. Image: Nickelodeon.

With LGBTQ+ Pride Month and the first-ever national acknowledgment of Juneteenth as a federal holiday coming around the corner, many marginalized communities are bracing for impact as the direct marketing from companies who treat us like expendable consumers and second-class citizens starts to pour in. These same companies will line the pockets of policymakers who create laws that create anti-trans, more broadly anti-LGBTQ+, xenophobic, and anti-Black statutes and regulations. Also, as a bonus, many of these same companies will actively harm us within the bounds of the U.S. and abroad. But, hey, they participated in Blackout Tuesday and changed their logo to fit the PRIDE flag!

Despite the mental prep and fortitude, these products are already coming in, and none are getting as much attention as these Juneteenth ice cream and decorations sold by Walmart.

The Mary Sue

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